In a presentation at the 2010 Transportation Research Board Conference entitled Mile-per-Gallon Illusions and CAFE Distortions: When Even Transport Experts Have Trouble, Dana Rowan, Alex Karner, and Debbie Niemeier of UC Davis report that transportation professionals make better judgments of fuel efficiency gains using "gallons per 100 miles" than using MPG.
Using behavioral insights to promote smarter decisions about energy efficiency and energy use.